Cosmetic brand teams up with Social Media Influencer for Old Hollywood glamour-inspired collection
Are you ready to get glam? ColourPop has teamed up with Jasmine Chiswell, a professional makeup artist, to create an Old Hollywood-inspired collection that will turn heads. This collab is all about glamour, sophistication, and retro style – perfect for making a statement at your next special event. Keep reading to learn more!
The collaboration - ColourPop Cosmetics
ColourPop Cosmetics has tapped TikTok influencer Jasmine Chiswell for its next collection. The cosmetics brand is teaming with the influencer for its upcoming old-Hollywood glamour-inspired collection, leveraging Chiswell’s vintage style for an old-school ad campaign.
This isn’t the first time ColourPop has worked with an influencer to create a collection. The brand has previously teamed up with YouTube stars James Charles and Kandee Johnson and Instagrammer Kathleen Fuentes, better known as KathleenLights.
But this collaboration with Chiswell is different because it’s exclusively available through TikTok. The collection will be available on ColourPop’s website, but only after customers have watched a video on TikTok featuring Chiswell.
The move is a savvy one on ColourPop’s part, tapping into the growing popularity of TikTok and its fashion-focused users. And it’s not the only brand to do so – several fashion and beauty brands have been partnering with TikTok influencers recently, from Louis Vuitton to Marc Jacobs.
The collaboration - Jasmine Chiswell
Jasmine Chiswell is a Scottish TikTok influencer known for her vintage style. She often posts fashion and beauty tutorials on her account, showing followers how to recreate her looks. Jasmine has also expanded into family content since giving birth to her son earlier this year. She currently has over 15 million followers on TikTok.
Jasmine started posting videos on TikTok a few years ago and has since gained a large following. Her videos are often funny and light-hearted, and she has a great way of engaging with her fans. Jasmine is also very professional, which is evident in her videos' high quality.
If you're looking for some fashion or beauty inspiration, then be sure to check out Jasmine Chiswell's TikTok account. You won't be disappointed!
So if you’re a fan of both Jasmine Chiswell and ColourPop Cosmetics, keep an eye out for the new collection – it’s sure to be a good one!
The Old Hollywood glamour-inspiration effect
Fashion and cosmetics have always been two industries that have been closely linked. After all, what better way to show off the latest trends than by wearing them on your face? And with the advent of social media, influencers have become the new trendsetters. So it's no surprise that one of the hottest new collaborations is between ColourPop Cosmetics and TikTok influencer Chiswell. The company has created a range of Old Hollywood-inspired makeup looks, with Chiswell starring in the ad campaign. She looks gorgeous in a '50s-esque pink and yellow dress, channelling Marilyn Monroe. And her light smokey eye makeup look paired with a red lip is the perfect finishing touch. This is a collaboration that we can get behind!
The pros and cons of the collaboration
Fashion and beauty go hand-in-hand; over the years, we've seen some iconic partnerships between designers and cosmetic brands. From Dior's coveted 'Diorskin' foundation to MAC's headline-making collaborations with everyone from Rihanna to Lady Gaga, it's clear that magic happens when fashion and beauty come together. So when we heard that ColourPop was teaming up with influencer Chrissy Chiswell on a new make-up collection, we knew we had to get our hands on it.
The collection features all of Chrissy's must-have make-up products, from her go-to foundation to her signature highlighter. And best of all, the whole range is super affordable, with prices starting at just $10. So whether you're a seasoned make-up pro or a total novice, this collection has something for everyone. Trust us; once you try it, you'll be hooked.
If you want to inject a little Old Hollywood glamour into your brand, consider teaming up with an influencer. Jasmine Chiswell brought her unique flair and expertise to the ColourPop Cosmetics collaboration, which was a huge success. By working with an expert in the field, you can tap into their knowledge and skillset to create something truly special that will resonate with consumers. Of course, every decision has pros and cons, so weigh them carefully before moving forward. If you're interested in collaborating with us here at Influence Marketing Solutions, don't hesitate to reach out. We would be more than happy to chat about the possibilities!